Karl Craig-West – Website Builder, Public Speaker and Writer Sharing helpful stuff; one page at a time


How to upset the Apple cart

A friend of mine recently asked on LinkedIn about whether to buy Apple or Windows for his company’s new computers. Sadly LinkedIn didn’t allow me the opportunity to write this full response but I felt that I ought to just share it here since I know it’ll likely upset the Apple cart: “The problem with […]


You Are 100% responsible For Your Success or Failure

One of the most important things to realize, when you start your own business, is that you are 100% responsible for your success or failure. Now, I’m not saying that you need to blame yourself if things go wrong, but there’s a variety of reasons why businesses don’t succeed, and many of them are down […]


What to do with staffers

If you’re running a small business or you’re self-employed, the chances are good that almost everyone you know has a job, and it’s also likely that they’ve never been self-employed or run a business themselves. I like to call these people staffers. And here’s my thoughts on what to do with staffers: Now, one of […]


Passion alone doesn’t sell

I’d like to tell you a story about a friend of mine who started a training business with no training or business experience. Now, there’s nothing wrong with starting a business and, to be honest, most people start their business with little or no experience. Learning on the job is often the best way to […]


How to market and sell more creative services

Here’s the recording of my talk on “How to market and sell more creative services” at Creative Coffee in Leicester on February 18th 2015. The key points are: Know your market Know your message to that market Use the right media to get that message across Make sure your market messages have all of these […]


A quick delegation skills lesson from a 15 year old

Here’s a quick delegation skills lesson inspired by my 15 year old daughter Abigail. The key points are: Make sure that the person you’re delegating to knows what you want and by when Focus on the results more than the method. It’s possible that your team-mate can work out a more efficient method If the […]


How Business Speaking Can Help You to Promote Your Business

Since the corporate market has grown extremely competitive and expanding at an ever fast rate, there’s a scarcity of effective business promotion strategies. In such circumstances, we as business owners, are hunting for newer and more innovative ways of promoting their offering – one of these new ways is business speaking. Let’s find out below […]


Manage your inbox – don’t let it manage you

E-mail is a great way to communicate in business but as it has become more and more widely used, you might find your e-mail inbox is getting out of control. So it’s worth having a think about how you can manage your inbox if it’s starting to manage you. At first glance it might seem […]


Competence Is Not Enough To Convince Someone To Buy From You

 Many would agree that the business climate has become considerably more challenging over recent years. So, when doing your marketing, just saying you’re competent is not enough to convince an increasingly cynical market that you’re worth buying from. So, how should you go about proving it to a potential client or customer that they should […]


Making workplace technology predictions is hard work but I’m going to try anyway

It would be nice to have a Crystal Ball where one could see into the future, but sadly we all have to work with what we see and making workplace technology predictions is often just guesswork based on the the evidence around us. However, I’m going to give this a whirl with my thoughts on […]


Quick tips for coping with work overload

In my view the biggest challenge when running a small business is coping with work overload. There is always more to do than time available for doing it and it can quickly become overwhelming to the point where you feel paralysed trying to work out what to do next. But while it’s difficult to reduce […]


Make what you can sell, don’t sell what you can make

A few months ago I went to a seminar on Lean Startups which was aimed at tech firms looking for some startup ideas etc. While there the speaker threw out the phrase “Make what you can sell, don’t sell what you can make”. And this got me thinking (when I got to grips with what […]