Karl Craig-West Website Builder, Public Speaker and Writer

8Jun/120

How to focus on your customers and not your internal problems

This great real-life lesson on “How to focus on your customers” was contributed by my good friend Paul Kaerger: “My father-in-law had an issue with his van recently and it had to be recovered to the garage for some work. It took over five hours to get the insurance company and the recovery company to […]

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14Feb/120

Don’t do this if you want to keep your customers

Keeping in touch with customers doesn’t require brain surgery but often has a huge impact on customer retention. Here’s an example of where a couple of companies might have kept me as a client if they’d made more of an effort to keep me happy. Over the last few weeks I’ve finally finished consolidating my […]