Karl Craig-West – Website Builder, Public Speaker and Writer Sharing helpful stuff; one page at a time


Why your customers buy – it’s often not about the product

On Monday I did a bit of training for a woman called Zoe who is new to being self-employed. She recently started an ironing service and I was helping her to learn about keeping financial records. During our session we discussed how much she was charging and she quickly realised that she is far too […]