marketing

Competence Is Not Enough To Convince Someone To Buy From You

 Many would agree that the business climate has become considerably more challenging over recent years. So, when doing your marketing, just saying you’re competent is not enough to convince an increasingly cynical market that you’re worth buying from. So, how should you go about proving it to a potential client or customer that they should …

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Why your customers buy – it’s often not about the product

On Monday I did a bit of training for a woman called Zoe who is new to being self-employed. She recently started an ironing service and I was helping her to learn about keeping financial records. During our session we discussed how much she was charging and she quickly realised that she is far too …

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Don’t do this if you want to keep your customers

Keeping in touch with customers doesn’t require brain surgery but often has a huge impact on customer retention. Here’s an example of where a couple of companies might have kept me as a client if they’d made more of an effort to keep me happy. Over the last few weeks I’ve finally finished consolidating my …

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